Shortly after posting this I noticed in the news that some rabbi in the UK had just spoken out against apple, how they make everything i, i, i (this is really a very old quip, about how the old Jewish food used to be all about other people, like, krepeLACH and ruggeLACH, and now it's all about one's self, like BissLEY....), as you probably guessed I didn't care to read what this rabbi said.
The matter of I, is also a matter currently very much under rectification, for Saba said, "I" is Na Nach Nachma Nachman MeUman, revealing that root of one's true identity can only be found, when traced with Na Nach Nachma Nachman MeUman.
Saba also said that the Hebrew word for I, ANI, is the acronym of Na Nach Nachma Nachman MeUman. These words of Saba show us that we can't profess to completely understand anything that he said, for what he said here obviously has a deep explanation. B"H in my book, Likutay Nanach (available for free download at nanach.org) all of these things are discussed and developed.